This mix allowed her to earn the title of “American Love Goddess,” writes scholar Adrienne L. Her identity “gave her a path to stardom because it allowed her to mix wholesomeness and sex appeal,” Blakemore writes. But studios highlighted the diets, the painful treatments to change her hairline and the name change–Hayworth was her Irish-American mother’s maiden name–as evidence of her value.Īt the same time, Blakemore writes that Hayworth’s ethnicity was a big part of the reason behind her stardom, even though it appears that she turned away from it. In the process of becoming Rita Hayworth, Margarita Carmen Cansino went through a number of transformations–from her name to a makeover that “eliminated most traces of her ethnicity,” Blakemore writes. “Transformation was always a part of Hayworth’s appeal,” Blakemore writes. To reach this status, she changed her name and her appearance in many ways that seemed to obscure her Latina roots–but the story is more complicated than that.Īlthough modern readers might be surprised to hear that Rita Hayworth was Hispanic, her heritage was common knowledge during the years of her stardom, writes Erin Blakemore for JStor Daily.
After being discovered in a Mexican nightclub, she went on to become one of the 1940s’ most famous stars and a pinup icon for World War II soldiers. By the time Margarita Cansino made it big, she’d transformed.Ĭansino, AKA Rita Hayworth, AKA an all-American “love goddess,” was born on this day in 1918.
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